FINANCE

Allison and Trudi announce new license agreement

Giorgio Antichi: "this license will enable us to expand our offer and enrich our portfolio of brands for children"

Allison and Trudi, the historical brand of soft toys, dolls and baby products with over 50 years' experience, announced that they have signed a multi-year license agreement for the production and distribution of children's eyewear.

 

"We are very happy about this collaboration with such a well-known and loved brand like Trudi", said Allison S.p.A. CEO Giorgio Antichi. "This new license will enable us to expand our offer and enrich our portfolio of brands for children".

 

Paolo Nino, CEO of Trudi S.p.A., added: "We are pleased about signing an agreement with a partner like Allison which shares Trudi's values of quality products that are safe and reliable. We are confident that Allison will fully interpret the style and philosophy of the Trudi brand".

 

The launch of the collection is scheduled for June 2012 and will include 6 vision models for boys and girls. The fashionable and colorful eyewear will be decorated with cute characters from the Collectable world: miniature animals from the classical world that encompass Trudi's art and heart.

 

Allison has decided to combine the launch with a gift for its young clients of a Trudi character from the now famous Hangitz line with every pair of glasses purchased: a cheerful, cute and loveable keepsake...for looking at the world through fairytales.