Tommy Hilfiger launches “The Promise Collection”
Katie Holmes, brand ambassador for the collection, supports Millennium Promise and its commitment to improving living conditions in some African communities
Tommy Hilfiger Group is pleased to announce the launch of The Promise Collection by Tommy Hilfiger Eyewear produced and distributed by the Safilo Group in support of Millennium Promise. Katie Holmes, international ambassador for the Tommy Hilfiger Promise Collection, supports Millennium Promise, its commitment to raising awareness to put an end to the extreme poverty of some African communities, and the significant changes Millennium Promise has made for giving these communities a sustainable future.
The Promise Collection by Tommy Hilfiger has two classic models characterized by the patterns, colors and "natural wood" effects that are explicitly African. All proceeds from the sale of the collection will go to supporting the Millennium Villages project. The limited edition collection has been available at selected Tommy Hilfiger outlets in Europe, the United States, Mexico and India, at Macy's and on Tommy.com since April 2012.
"The Promise Collection takes its inspiration from Africa, its colors and nuances – the blues, greens, yellows and reds of the inhabitants' dresses – its panoramas and sky", Tommy Hilfiger declared. "The collection is a reinterpretation of some of our favorite all-American designs with African motifs and patterns."
This exclusive eyewear collection also features The Promise Collection logo and bright patterns seen in the apparel capsule collection. Proceeds from the sale of The Promise Collection eyewear by Tommy Hilfiger will go to support the people of Ruhiira, one of the Millennium Village sites in Uganda, so that they can have eye exams and care. Some of the proceeds will be used also to finance special eye care days when the local population will be offered free examinations. Adults or children who need corrective lenses can use the funds and precedence will be given to anyone who needs to improve their eyesight for work or study.
The two classic models in The Promise Collection are sunglasses TH 1112/S/MP and prescription eyewear TH 1136/MP. Each model is available in two colors and has The Promise Collection African motifs and wood effect on the temples. The sunglasses also have The Promise Collection logo inside the temple and an Africa-inspired printed motif on the outside of the temple; they are available with a brown front and brown lenses or with a blue front and gray lenses. The Promise Collection African logo also appears on the left lens. For the prescription eyewear, the Africa-inspired motif and The Promise Collection logo are on the inside of the temples and the frame is available in light Havana or bright blue.