The new genesis collection: take it easy

Eight new young and vibrant frames designed for youth who enjoy life free and carefree

Genesis, eyewear brand by Area98, brings to Silmo 2013, a breath of fresh air: eight new young and vibrant frames, designed for youth who enjoy life free and carefree under the mantra of take it easy!


Street style inspired this collection, giving to all the models a look that follows the most modern trends: lively eyewear with wide and modern shapes and colors ranging from bright and energetic colors to lighter hues thanks to a color palette and a variety of shapes and that will satisfy every wish.


After last year's success at Silmo, Genesis continues to capture its audience by creating frames of the highest quality at an affordable price, made with innovative and original materials; all combined with the latest fashion trends to offer a range of products with modern design and a "take it easy..." style!