Tag Heuer presents Ayrton Senna collection

Sunglasses inspired by the champion and the union between motorsports and a vintage spirit

TAG Heuer Avant-Garde Eyewear has taken up the difficult challenge of imagining, designing and making legendary sunglasses. In honor of the legendary Senna, they express the values of performance and precision shared by the driver and the brand.


The Ayrton Senna model was inspired by the champion's universe but also by the personality of the man, a union between motorsports and a vintage spirit.


As elegant as he was, the acetate temples can be adjusted to fit any face shape. The nose piece in micro-perforated elastomer gives the eyewear a sporty look; the signature of the legendary Ayrton Senna laser engraved on the lens will appeal to motorsports enthusiasts.


The sale of each model in this collection will be a direct contribution to the Ayrton Senna Institute to ensure that needy children have access to education.