FASHION

Silvian Heach: successful continuation of eyewear project

The Arav Group is pleased with the first results that have decreed success beyond expectations

At almost two months since the launch of the sun and vision collection by Silvian Heach, the Arav Group is pleased with the first results that have decreed success beyond expectations. Since its official presentation to sector operators and the press during Mido, the international optics, optometry and ophthalmology exhibition, the SILVIAN HEACH EYEWEAR line has been widely approved and located in the best independent optics stores throughout the country.

 

With a current total of 190 customers and billings of around €300,000 - which exceeded initial estimates by 40% - the Neapolitan company has already sold over 6000 units. The project included the creation of a dedicated sales network composed of about ten agents from the fashion segment, who immediately began staggered distribution in three stages. Immediately after Mido in the first half of March, sales were concentrated in Tuscany, Piedmont, Liguria, Sardinia, Puglia, Basilicata, Sicily and Calabria. The second step involved Lazio, Emilia Romagna, Campania, Marche, Umbria, Abruzzo and Molise and the third stage, at the beginning of April, included Lombardy. Total coverage of Italy will soon be completed with the addition of the Triveneto area.

 

Commenting on this, Arav Group MD Mena Marano said: "We are very proud of the Silvian Heach Eyewear project and it is extremely important to us in terms of strengthening the awareness and lifestyle of our top brand. Its success since its debut demonstrates that our commitment to creating a product that combines quality materials and style has paid off".

 

The Silvian Heach Eyewear project was handled entirely by the company in collaboration with renowned designer Paolo Seminara. It includes 19 vision and 9 sun models, each of which comes in five different colors.