Polaroid: from the beach to the urban look

The last Polaroid collection caters for all tastes and starts 2013 with style

The Company is launching its most interesting sunglasses yet. The design has been studied down to the finest details with a specific consumer target in mind. With the Premium, Core and Sports collection, much like the first complete RX range, these sunglasses offer an excellent quality-price ratio and satisfy the needs of even the most exacting consumers and opticians.


The clean lines and bold shapes of this new Polaroid collection come with the high quality of the polarised Ultrasight™ lenses mounted on the entire range. Polaroid is once again pushing the boundaries of the polarised fashion sunglasses market by providing 100% protection from UV rays and a crystal clear vision.


PREMIUM COLLECTION: sunglasses for him and for her with class and quality
The UltraSight™ lenses of this collection were created with two extra coating layers for better shock absorption and greater durability and a single antiglare coating layer for a perfect optical vision.
Men can choose from an excellent range of traditional and modern frames, including the iconic aviator models and the highly fashionable acetate frames. The colours range from the modern metallised shades to the timeless black, brown and tortoiseshell, with bright red and grey combinations.
There is a wide selection of lenses in grey and green, as well as copper and brown, which are particularly suited to driving. This already vast array is completed by shaded lenses, mirror finishings and light-sensitive lenses which are ideal in changing lighting conditions.
The Premium frames for women are timeless and elegant, embellished with exquisite details and a touch of Italian style. The black takes centre stage but it is interspersed with hues of purple and peach. All these frames are matched with shaded lenses in the complementary colour variations.


RX COLLECTION: for greater flexibility
All the models in the Polaroid Sun Collection are capable of supporting ophthalmic lenses. The high-grade metal and the acetate, 6 base, V bevel frames and the quality of the Monel components make them ideal to be mounted with a wide range of prescription and polarised lenses. As with the sunglasses, the range is equipped with premium UltraSight™ lenses, thus guaranteeing full UV400 protection and a crystal clear vision.
The extra shock absorption ensures greater durability.


CORE COLLECTION – wide selection
Polaroid Eyewear has always stood out for the quality of its sunglasses at competitive prices and for 2013, this Core Collection confirms the trend by exceeding everyone's expectations. For the next season, the Company has introduced a series of new models designed to help the choice of the most demanding consumer.
Uomo Classic – best-sellers with an edge;
Uomo Now – seasonal look and the very latest trends
Uomo Youth – an urban style that is fun to wear
Uomo Active – models with a strong, sporty character to play with passion but also to relax.
Donna Classic – a timeless style to always look one's best
Donna youth - a style suited to metropolitan girls and to "beach babes".
Donna Chic – a style for a sophisticated woman.


Among these, the collection offers a choice of metal frames, plastic embellished with exquisite details and wrap-around sporty models. The colours range from the timeless black to brown and tortoiseshell to the "all-new" burgundy and purple, through shades of light. Each model was adapted to make it compatible with Polaroid UltraSight™ Premium lenses.


The Polaroid Eyewear Core Collection offers high quality at competitive prices and a range of glasses to cater for all tastes.


The latest "wrap-around" sporty models
The Polaroid Eyewear Sport sunglasses collection includes glasses with versatile performances featuring special inserts such as clip-ons, interchangeable lenses and dynamic frames for super sporty people. The Activity line is ideal for outdoor sports thanks to the mirror and antiglare lenses with some models allowing for perfect wear even underneath helmets and suitable for every style. Finally, the Lifestyle series combines fashion and sport thanks to a sporty design and lots of fashionable colours.


Kids' Collection and Suncovers
In addition to the Premium, Core and Sport collection, Polaroid Eyewear completes its wide selection with the Kids Sun Collection and the famous Suncovers, which can be worn on top of eyewear frames. New in 2013 is the Sunreader 2 in 1 collection which combines sunglasses and reading glasses.