New products by Pepe Jeans

Bright colors, original finishes and unique shapes

In 1973 Nitin Shah and his two brothers, Arun and Milan, began selling denim from a stall at Portobello. Now Pepe Jeans is recognized as one of the most growing denim brands at world level.


Made and distributed by Mondottica, all the frames in the Pepe Jeans collection are a breath of fresh air: bright colors, directional shapes and finishes that add a touch of uniqueness. From matte frames finished with Union Jack prints, to the very latest ultra-slim frame PJ3140 made from 'memory plastic' that is both lightweight and functional.


Inspired by London roots, the unisex style and distinctive details of the brand highlight its origins. Earthy and military hues, very bright green and gray nuances for models PJ3139 that feature acetate laminate in three colors. The real denim insert in model PJ3143 completes this frame collection with its fresh shape and latest fashion style.