New frames with a New Weird flavor for Kaos

The young, non-conformist spirit of KAOS, the Area98 eyewear brand dedicated to creative spirits under 30, recently presented at MIDO a range of frames that are part of the new Techno-game-inspired collection that was successfully presented at Opti. Precise and complete, the survey led to a revisited theme that explores the innermost being of bit Generations devotees.


Chiseled and crafted to bring out each and every element in the color spectrum, the multilayer acetate frames have a distinctly geek personality that embodies the explosive and irreverent flow of twenty-first century cartoons and manga.


The search did not stop at shapes – they are always large and square – but continued with a color palette of bright and fluo hues in a play of opposite poles that create temples and fronts in a blend of colors.


Some frames are like flamboyant balloons with contrasting inserts and graphics that convey a decisive personality. Others are minimal and super-technological, with luminous fluo colors decisively surrounding the eyes, and temples with unusual acetate "flake" appliques for eyewear with a New Weird flavor.


The new frames presented at MIDO are the natural continuation of KAOS' stylistic journey in search of a playful and irreverent image that is expressed by interpreting fashion trends that will reflect the uniqueness of wearer.