FASHION

Lozza begins 2012...with music

International pop star Mika is new brand testimonial

Lozza has announced its new testimonial: British pop star Mika, the highly popular and multi-award winning artist who wrote worldwide hits like "Relax, take it easy" and "Grace Kelly".

 

Reconfirming its passion for music, Lozza has taken an important leap onto the international stage by choosing an effervescent, likeable and energetic personality, the epitome of the brand's contemporary-vintage soul with his eclectic personality and star-quality of bygone times.

 

Created in 1878, the brand is the oldest in Italy and its eyewear collections continue to convey a radical-chic style. Inspired by the past, its original interpretations are perfect for the new testimonial's look.

 

Mika will appear in the continuation of the "Back from the '70s" campaign created by the Auge Headquarter agency. Enhanced with splendid pop graphics by famous Spanish illustrator Alex Trochut, a mixture of musical and vintage creative elements that conjure up the '70s form the background of the new Lozza visual. The result is a colorful, pop atmosphere raised to the nth power. Vibrant and effervescent, it is in line with the new eyewear and the vitality of Mika who strikes amusing poses for the camera.

 

"We are enthusiastic about having Mika in the new Lozza visual. He is lively, self-assured and charismatic" – stated Barbara De Rigo, the De Rigo Group's house brand marketing director – "For us this represents an important step toward internationalizing the Lozza brand. This choice has reconfirmed its every-increasing ability to preserve its great tradition and always be in step with the times".