FASHION

Locman eyewear aims at research and experimentation

Lightness, high-tech materials and absolute colors for the new 2013 sunglasses and vision collection

Produced by the prestigious Italian watch brand, the Locman eyewear collection aims at research and experimentation with the introduction of innovative, leading-edge materials. Advanced technologies are used to create sun and vision models that guarantee unparalleled lightness and performance thanks to the predominance of beta titanium and carbon fiber combined with plastic and rubber.

 

Locman's technological preference for very strong aesthetics is a recurring theme in the entire collection. For the first time, the underlying texture of the fiber is colored by a painting process that gives it brilliance. It is a distinctive feature of the temples of the exclusive vision frame in Allutex that will be presented at Mido and addressed to particularly demanding consumers.

 

The other unquestionable protagonists of this collection are colors and their skillful use. This is particularly evident in one of Locman's bestsellers, drop-shaped titanium sunglasses with interchangeable temples in gumix-coated carbon. Available in a wide range of colors, the concept of this model is the same as that for Locman watches with a replaceable strap.

 

Consistent with a very specific product philosophy, Locman transfers the same aesthetical values and intrinsic qualities of its watches to eyewear by introducing almost tailor-made customization to its rimless frames. Customers can choose from 24 lens shapes, two bridges and two carbon fiber temples sizes, thereby interacting with the eye care specialist and establishing an almost direct relationship with the manufacturer.

 

Locman's expertise is oriented towards a versatile and dynamic accessory that can be transformed quickly to meet the needs of end users. Shapes are minimalist and frequently vintage in style, especially the frames in colored titanium. This creates an interesting contrast with high-tech manufacturing and materials, including injected plastic and acetate for the two models presented at Mido.

 

The names of the eyewear models come from origins and traditions that conjure up the lovely locations and romantic beaches of the Island of Elba, where the watch company's head office is based.
Locman eyewear is made and distributed exclusively by Giordano 1305 S.r.l..