Italia Independent: uniforms and eyewear for Reggina Calcio
A Unique Edition of exclusive sunglasses
Reggina Calcio is a brand that has spread worldwide through successes in sport and, primarily, through the warmth of a vast number of heterogeneous and enthusiastic fans. The success of Italia Independent is based on the quality of its products as well as the international and transversal character of its style. "Through in-depth and concrete synergies, we are certain that both entities will profit from this collaboration" – stated a short time ago Pasquale Foti, president of Reggina Calcio – "which is part of an extensive renewal project by which the Club intends to create a model of attention that will go beyond strictly sporting events".
"This partnership" – explained Marco Tolentino, Commercial and Marketing manager for Reggina Calcio – "is one of the key factors of the Club's renewal process. The choice is more than just the desire for a brand that is conceived by friends and created in my city, Turin. The strength of the synergy between Club Amaranto and Italia Independent comes from shared values and the fact that they represent the excellence of Made in Italy characterized by strong global ambition. Reggina Calcio, which will be celebrating its 100th anniversary in January 2014, has one of the largest fan bases in Italian soccer and a massive presence of aficionados in Italy and abroad. A huge community that continues to bond with a color that is synonymous with limitless passion. Italia Independent has the same attitude, the same positive energy that for many years has been the driving force behind increasingly ambitious goals, the global success of its products and style. I would like to thank Lapo Elkann, Giovanni Accongiagioco and Andrea Tessitore for choosing Reggina and for the first time making an official uniform for the soccer club in addition to the second dedicated eyewear model that will join the one worn by the Juventus soccer team which won the Cup last season".
The official uniform will be worn by the first team and staff at all formal occasions off the playing field.
The eyewear represents the soccer club's style. The model chosen for the occasion is 090, an Italia Independent bestseller with the amaranth front in soft touch rubber effect, matte black temples and mirrored gold lenses. The "Unique Edition for" writing and the Reggina Calcio logo are on the inside of the left temple and the initials of each player is silkscreened on the right lens.