Genesis Easy: a free style
A tribute to the new generations that have a carefree attitude to life
Animated, edgy, feisty. The mood of Genesis Easy, the Area98 collection dedicated to the very young, pays tribute to the new generations that have a carefree attitude to life.
The new series of frames have vaguely retro shapes reinterpreted in an urban and modern style. In one color or brightened up with just a touch of color, the fronts are solid and subtly consistent as if to represent the impeccable image of the wearer.
The temples convey the feistiness and irony of today's youngsters. Acetates are superimposed and blended and then chiseled out to show their different shades of color or to alternate in a series of amusing elements with a variety of effects, motifs or textures.
Colors also play with this dichotomy: black, the symbol of sobriety par excellence, is made less dramatic by a glimmer of shocking pink alternating with white, orange and sage, whereas Havana is broken up on the temples by wood-effect acetate inserts.
Genesis is a young and versatile line of frames that is easy to wear and suitable for any occasion that life presents.