Adidas Originals Eyewear reaches Italy’s coolest locations

Fun under the sun for the brand's trendy eyewear at Papeete Beach, Le Capannine and Cancelli Village

The trendiest eyewear ever is the protagonist of summer 2012 and joins the "fashion & fun" mood at Italy's top summer entertainment locales.


Adidas Originals is the official eyewear partner of the three famous locations that are synonymous with glamour, fun and music under the sun, in addition to being de rigueur for all lovers of the very latest in party styles: Papeete Beach (Milano Marittina), Le Capannine (Catania), Cancelli Village (Ostia Lido).


Throughout the summer, the artistic staff that animates the hot days and lively happy hours at the three famous summer locales will be accompanied by the fresh and "original" collection of Adidas Originals sunglasses.


The Adidas Originals Spring/Summer 2012 eyewear collection expresses all the yearning for a recently exploded summer of fun and relaxation! Let yourselves go to a journey through time with the eight Sun models that are a modern interpretation of the styles and emotions of the most famous Italian summers of the '60s, '70s and '80s.


A fascinating mix of vintage and cutting-edge models transforms every Adidas Originals eyewear proposal into a MUST HAVE!