A new, fresh and young look for Genesis Easy

Vibrant fluo hues combined with metal details for a classic appeal made unique by bright colors

Something new is in the air for Genesis, the Area 98 brand that wants to surprise with its new, young and fresh collection ... in perfect "easy" style!


A selection of vision frames dedicated to young people and to anyone who still has a carefree lifestyle and simply enjoys every minute with a smile on his or her face. The new models are illuminated with vibrant fluo hues combined with metal details that give the frames a classic appeal made unique by bright colors.


Manufactured in very high-quality materials with meticulous attention to detail, all the models guarantee a modern look and perfect fit at an affordable price. Because everything in this collection is really "easy"!


Also continuing is the advertising campaign developed in tune with the mood of the brand. No longer in black and white, the new visuals have been filled with color. The protagonists are still young people captured during their daily activities in outdoor photographs. Simple scenes of daily life made unique by Genesis frames, the perfect companions that will make every single instant unforgettable.