Spotlight on Out of Mido!
Yesterday saw the presentation of the first edition of an event that takes a selection of design-oriented companies "outside" the fair
Out of Mido opened today at the heart of "Fuorisalone" in the prestigious gallery of the Nhow Hotel in Milan. The event was created by Mido for a group of design-oriented companies that reach beyond the confines of the fair to present themselves to a public of enthusiasts, especially those that make a cult of design.
During Furniture Week, Milan is infused and lit up with a special energy characterized by a vibrant fever of creativity. It is in this context that established and upcoming designers show off their creations to the general public: eyewear models that are also small and impressive works of art.
The event was opened this morning with numerous guests in attendance and speeches by the president of Mido and Anfao, Cirillo Marcolin, the manager of Nhow Hotel, Dolores de Bethancourt, and the president of the Tortona Area Lab Association, Umberto Cajrati Crivelli.
"Out of Mido stems from a need for specialization that is being demonstrated by the companies in our segment in order to expand their range of action and the confines of the "trade fair", explained Cirillo Marcolin.
The initiative is part of the NH exhibition context called "Design Revolution": a gathering of the great names in design who make the location an unmissable crossroads for the aficionados of the sector. Taking part were Franco Guarneri, GlocalDesign by Daniele Basso, Hildesign, InEmotion, IOriciclo TUricicli, Karim Rashid (Base Srl, Illulian, Martela), Mazda, MAAM Fondazione Aldo Morelato, Michele Chiocciolini, MOMODESIGN, just to name a few.
The appointment is at 35 Via Tortona, from 2pm to 10pm through Sunday, April 14.