Silhouette's vision of lightness at Out of Mido
To get Fuorisalone visitors up close and personal with the "Faces of Litestyle" value project
The vision of lightness is at the first edition of Out of Mido, a real eyewear "fuorisalone" on the occasion of Milan's furniture exhibition.
With this initiative, Silhouette will give all visitors an opportunity to get an insight into the ambassador style of the Faces of Litestyle value project, through the magic of the photographic shots that captured them in their everyday life and to enable each and everyone to discover their own personal vision of lightness, with the chance of making it into the gallery of the authenticity icons.
Lightness is timeless; much like the object, the pair of glasses, which cannot be just that, a mere accessory nullified by trends. But it is something else, a loyal accomplice, the one thing that enhances our deep look gifting the world with what we are.
The ambassadors of the Faces of Litestyle project signed by Dilhouette, are perfectly aware of this and as from this year the project has selected spokespersons of deep authenticity: Patrick Dempsey, not only a versatile movie star but also an icon of social commitment; Benedetta Barzini, iconic model in the 60's and now a style journalist and coach, Bruno Barbieri, multi-awarded Italian chef.
They all share lightness, i.e. the desire to make their mark without falling prey to fleeting fashions, but rather choosing the style that best represents a present constant of themselves.
This is the mission of Titan Minimal Art – The Icon, 'a rimless pair of glasses that expresses the modern and avant-garde lightness'.