Mido 2013 dates rescheduled to the first week end in march

The leading event in eyewear will be held on March 2, 3 and 4 in the Pavilions of Fieramilano Rho-Pero

The previously announced schedule for the 43rd Mido - International Optics, Optometry and Ophthalmology Exhibition – has been revised. The leading event in the eyewear sector will now be held on March 2, 3 and 4 rather than 8, 9 and 10.


«The tradition of starting the fair on Saturday of the first weekend of the month and ending it the Monday thereafter has been reinstated», explains Cirillo Marcolin, President of Mido and Anfao. «The decision was made after carefully assessing the results of the last event and the constant, constructive feedback from exhibitors». Data shows that attendance was very satisfactory for the first two days, and then dropped on Tuesday (for a 3-day total attendance of 42 thousand, 56% foreign and 44% Italian). «This data was our starting point for reconsidering our position on the calendar», continues Marcolin, «and talks with the exhibitors further validated our decision. Sunday and Monday were therefore kept, while the opening date was changed to Saturday».


Mido not only chose to revise the schedule in terms of days of the week compared to the last event (Sunday, Monday and Tuesday) and the previous announcement (Friday, Saturday and Sunday), but also brought it forward by one week.


«This strategic choice aptly responds to the needs revealed by the evaluation of the national and international fairs scenario as well as the requests and feedback received from exhibitors and visitors that attended the last event, whose remarks weigh heavily on our decisions», states Marcolin. «Mido once more demonstrates that it is not afraid of change – as many occurred in the last 5 years between location and dates – and carefully listens to all stakeholders in the firm belief that great things come from great teamwork».


This choice combines tradition and innovation by taking lessons from the past and consciously applying them to create a sustainable and - most importantly - successful future. In the era of bits, iPhones and wireless networks, we must not only "respond" but anticipate change. Over the years trade fairs have increasingly become more driven and adaptable to the changing needs of the reference markets and businesses.