EVENTS

Mido 2012 provides customized services

OttiClub and Easy Mido, new services to make you feel at home!

Thanks to the ongoing interaction with participants, this year Mido is preparing a special welcome for one of its primary targets: Italy's opticians. A personalized service has been created just for them, in pavilion 22: the OttiClub by Mido, not just a linguistic marriage of optician and club - a meeting space for in-depth talks on topics of interest to opticians, and also a true hospitality area with dedicated spaces for talking business and relaxing. Access is exclusively reserved to Italian opticians visiting the fair, and Easy Mido registrants.

«In cooperation with the leading trade associations, Mido is promoting a very simple and effective initiative: picking up opticians from their homes!», explains Marcolin. «Transfers have been organized from various regions in Italy. And, with an eye to the future, we extended the initiative to include the new generation of opticians - attending or recently graduated trade school and university students - for whom guided tours inside the show have been organized to help them get a closer look at and experience in person the latest innovations in the world of eyewear, from an international perspective».

 

OttiClub Events:

 

SUNDAY, MARCH 11

 

11:00 AM
Rodenstock Italia Press Conference
"The Rodenstock Better Vision System: where sight becomes a unique experience. New lenses, new tools and new frames for perfect Rodenstock eyewear"

 

12 NOON
Conference: "From market analysis to the outlet: unexploited opportunities with progressive lenses"
GfK will describe the market trend; subsequently, Gianmario Reverdy will talk about progressive lenses, how to choose the best ones for all requirements, and how to present them to the consumer. (Repeat, Monday at noon).

 

1:30PMFabiano Editore book review: "Occhiali e Dintorni" with Vittorio Tabacchi, Alessandra Albarello and Laura Zandonella

 

3:00PM
"il Maestro Ottico 2012": presentation of the 22nd edition and fringe events
Organized by Associazione Italiana Ottici (AIO)

 

4:00PM
Fabiano Editore book review: "Occhio Refrazione e Presbiopia"
with Lucio Buratto and Silvano Abati

 

MONDAY, MARCH 12

 

9:45AM
"Eyesight in sport: optometry applications for sport"
with Andrea Rattaroe and Renzo Velati – Roll of Opticians and Optometrists

 

10:45AM
Carl Zeiss Vision Italia Press Conference
"1912-2012, 100 years of better eyesight with Zeiss:
MID and Duravision Platinum, two new technologies for our eyes"

 

12 NOON
Conference: "From market analysis to the outlet: unexploited opportunities with progressive lenses"
GfK will describe the market trend; subsequently, Gianmario Reverdy will talk about progressive lenses, how to choose the best ones for all requirements and how to present them to the consumer.

 

1:30PM
Conference: "Education, training and professions: a scenario in motion"
Organized by the Consorzio del Registro dell'Optometrista Magistrale

 

3:00PM
"Social networks as a business tool"
Organized by Optovista and GWC World

 

4:00PM
Fabiano Editore book review: "Pillole di vendita"
with Nicola Di Lernia and Paolo Valentini

 

TUESDAY, MARCH 13

 

11:00AM
Debate: "Art to business, business to art"
Reflections on the relationship between art and business, from early experiences to the most recent influences, with focus on new business opportunities through Art Licensing.