A look at Mido 2012: L'Amy
Fabrizio Calarco: internationalization, price readjustment and innovative design
"Consolidate partnership relationships with overseas distributors, establish contacts with potential customers and increase awareness about this important group". These are the objectives that L'Amy presented at Mido 2012, as expressed by Fabrizio Calarco, commercial manager for Italy, in an interview with MidoTV.
At the Milan exhibition, L'Amy's new products by its historical brands were presented by Calarco who also talked about the guidelines that characterized the year and led to positive results: "we focused on an international expansion project, made some price readjustments and, primarily, we worked on innovative design that would stand out from the competition".